TETTEH QUARSHIE COCOATOURISTICS
If you cherish the romantic bite and taste of a chocolate why miss this extraordinary opportunity?
Taking chocolate lovers on frenzy and down memory lane to unravel the mystery of how cocoa migrated from Fernando Po (now Bioko in Equatorial Guinea) to the Gold Coast (Ghana) in the 19th century. A feat achieved by a man determined to empower his country economically. Trekking begins with a guided tour through the first cocoa farm established in Ghana by Tetteh Quarshie, the man through whose ingenuity, cocoa was introduced in Ghana in 1879.
These experiences and activities are designed to presents patrons exclusive moments to live and experience the genesis, intricacies and diverse value chain activities of the magnificent crop that is responsible for the multi-billion industry, which produces the unique product that has become the icon of love around the world.
Harvesting of Ripped Cocoa: essential farm gate activity of the chocolate value chain activities
Golden Pod: enthusiastic chocolate lovers savoring the crop that produces that iconic product of love
Sun Drying of Cocoa Beans: key processing factor that makes Ghana’s cocoa and chocolate world best
From Nursing to Manufacturing: your turn to experience the full circle of the chocolate value chain
Educational, familiarization and advocacy tours to cocoa farms and growing communities, buying companies, processing factories, institutions and personalities dedicated to the cocoa industry in Ghana such as the Cocoa Clinic, Tafo Cocoa Research Institute, Ghana COCOBOD, Nestle Ghana Ltd, Cadburys Ghana Ltd, Tetteh Quarshie Memorial Hospital and first cocoa farm in Ghana and many more. Absolutely, a remarkable moments where chocolate enthusiasts can taste, feel, smell and relish the sweet and nourishing aroma of freshly natural cocoa and chocolate from nursing (farm gates) to manufacturing (cocoa processing and chocolate production). The package also allows chocolate ardent to explore and celebrate the life and to immortalize the name of that man who epitomizes Ghanaian patriotism (Tetteh Qaurshie).
On the basis of our Social Entrepreneurship philosophy, culture and principles, all the research, analysis, design, development and introduction of our Chocolate Passions Trail package was motivated by the key push and pull factors listed below in fulfillment of our social, economic, humanitarian and environmental impacts, values, contract and commitments to host communities, local residents, Ghana and humanity in general.
- Facilitate to propel these rural and extremely poor, marginalized and deprived Cocoa farming, cultivation and production towns, communities or areas into domestic and international limelight, focus and attention
- Chocolate Passions Trail is aimed to drive increased passions, enthusiasm, zeal and interest in the “National Chocolate Day“ which is celebrated annually on February 14th, a government of Ghana initiative spearheaded by the Ministry of Tourism, Arts and Culture and Ghana Tourism Authority
- Help boost the local economies, introduce alternative sources of livelihoods opportunities, improvement or support, employment and job creation, leverage local social and economic rejuvenation within Cocoa farming, cultivation and production towns, communities or areas to benefits farmers, host communities and local residents
- Part of our purpose driven strategies to elevate public education, storytelling, information dissemination, awareness raising and sensitization aimed to highlight the destruction and devastating effect including and not limited to farmland degradation, depletion and pollution indigenous, unregulated, unsafe or illegal mining "galamsey" is having on Ghana's Cocoa industry
- It is also to compliment the tremendous efforts the government of Ghana is making through the Ministry of Tourism, Arts and Culture, Ghana Tourism Authority and other civil society organizations, institutions and agencies to promote the health and medicinal values and qualities of Cocoa and Chocolate to increase international and in particular, domestic consumption of Ghana or locally made Chocolate and other Cocoa products
- Fully capture and contribute to expose the criminal, barbaric and inhuman child trafficking, labor, abuse and exploitation epidemic prevailing within Cocoa farming, cultivation or production towns, communities, areas and industry in Ghana. Through this, Kra Integrated Solutions (Krinsol Ecotours) aims to appeal and solicit for support to implement our alternative sources of livelihoods improvement/support and human trafficking and migrants smuggling especially child trafficking prevention, protection and prosecution, victims support services and assistance initiatives and programs
Cocoa, the amazing golden pod! It’s the crop which produces the romantic product, Chocolate, that has become the iconic symbol of love, affections and passions across the globe. Our Chocolate Passions Trail package offers exclusive and extensive hands-on activities and experiences on the wings of a walk through several distinctive production and service value chain processes, procedures and activities of Cocoa and Chocolate, the unique product which has gained an enviable international reputation as the iconic product of love, affections and passions.
Come along to unleash your Cocoa and Chocolate passions, enthusiasm, interest, fantasies and to be part of the global effort to curb the barbaric, inhumane and criminal child trafficking, labor, abuse and exploitation epidemic within the Cocoa and Chocolate production and service value chain, promote and protect Ghana's Cocoa and Chocolate industry and environment.
RICHARD QUEST of CNN "Quest Means Business" fame called it COCOANOMICS, KRA TRAVEL calls it COCOATOURISTICS!
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Kra Travel's itinerary isn’t the conventional or traditional itinerary, it absolutely represent a major paradigm shift. Instead of pre-selected sites or attractions by organizers, customers are allowed to fully engage and participate in this key touch point of the customer journey. The ultimate goal is to give full and extended meaning to the concept of experience co-creation.
It’s also a rare opportunity for customers to interact directly with team Kra Travel on best sites and attractions that suit their needs and expectations, and a unique space to begin honest discussions about customers’ needs, wants and expectations, believing that this helps to create a sense of ownership, commitment and how we build a pulsating experience together.
Kra Travel itinerary concept is influenced by the following key factors:
Experience Co-creation (customization and democratization): Dialogue with customers in the choice of sites and attractions within a package after booking or reservation, which helps to create symbiotic relationships, a sense of involvement and ownership that ultimately lead to higher levels of commitment and trust.
Spontaneity: Flexibility in choosing sites and attractions in real-time, changes the status quo by avoiding the traditional or conventional and static tour operator pre-selected sites and attractions approach.
Suspense: Attractions can be decided on the move increasing anxiety about the next surprise that ultimately generate that awesome and unique "WOW" effects.
In fulfillment of and conformity with our itinerary strategy, philosophy and culture, collaborative brainstorming processes with customers will be organized for the choice of sites and attractions for each day of activities and experiences.
Breath-taking experiences to be selected from include but not limited to educational, familiarization, lobby, campaign or activism and ecstatic visit to companies, businesses, agencies, departments, institutions, organizations, communities and iconic personalities that has become synonymous the introduction, development, growth and sustainability of Ghana’s cocoa and chocolate industry. Places of choice include but not limited to Tetteh Quarshie first cocoa farm and memorial hospital, cocoa research institute, Ghana cocoa marketing board (COCOBOD), produce buying company, cocoa processing company limited, Licensed Cocoa-Buying Companies, Nestle Ghana, Cadburys, Cargill Ghana Limited, cocoa farming and growing communities
Other meticulously earmarked diverse authentic iconic, serene and exotic places that come in handy, fascinating and irresistible options will also be made available during the collaborative brainstorming processes with customers.
Day one (1): Arrival, airport or bus terminal courtesies, transfer to accommodation facility, optional brief icebreaker or social, intercultural and diversity unwinding if time permits, retire to bed
Day two (2): Briefing and exchange of pleasantries, questions and answers time, travel to selected sites and attractions for start of the day's activities, optional evening social, intercultural and diversity unwinding depending on time availability, retire to bed
Day three (3): Briefing and exchange of pleasantries, questions and answers time, tour begins with visit to agreed attractions, return to base, submission of comments, complaints and/or compliments, general reflections on the day’s activities, optional evening social, intercultural and diversity unwinding depending on time availability, retire to bed
Day four (4): Briefing and exchange of pleasantries, questions and answers time, visiting of agreed attractions continues, return to base, submission of comments, complaints and/or compliments, general reflections on the day’s activities, optional evening social, intercultural and diversity unwinding depending on time availability, retire to bed
Day five (5): Briefing and exchange of pleasantries, questions and answers time, touring of agreed attractions continues, return to base, submission of comments, complaints and/or compliments, general reflections on the day’s activities, optional evening social, intercultural and diversity unwinding depending on time availability, retire to bed
Day six (6): Briefing and exchange of pleasantries, questions and answers time, wind-up activities including catch-ups, return to Accra if applicable, accommodation check-in, optional evening social, intercultural and diversity unwinding depending on time availability, retire to bed
Day seven (7): Briefing and exchange of pleasantries, questions and answers time, minor tours within Accra, collection of general feedback and reflections on experience and impact of activities, debriefing, transfer to airport, final social, intercultural and diversity unwinding if time permits and departure