As a Social Enterprises (SE), the objectives of Kra Travel (Kra Integrated Solutions Ltd) include and not limited to the following highlights;
- To educate the citizenry and corporate entities to win their hearts and minds on the importance of business integrity, environmental responsibility, eco-friendliness, sustainability, green living, best energy, water, sanitation, waste disposal, usage and or management practices and the devastation caused by climate change at the grassroots level through public education, sensitization, training and capacity building to serve as a catalyst for a corporate and communal social, economic, environmental, natural resource sustainability and green revolution with the ultimate goal of significantly driving and playing leading role in achieving the United Nations (UN) Sustainable Development Goals (SDGs) relative to poverty reduction, ecosystems, water, marine systems, climate and sustainability
- To advocate, lobby and persuade corporate Ghana to accept and recognize recreation, leisure, education and training as a fundamental employee and or human rights which when provided for, can lead to increased healthy work force, motivation, employee loyalty all key success factors for achieving and maintaining higher productivity, creating customer satisfaction and same facilitating profitability, organizational growth and development
- To motivate, encourage and whip up interest in Ghanaians to engage and participate fully in domestic tourism activities particularly, rural Ecotourism as an instruments for generating a holistic social, cultural paradigm shift through embracing touristic social, cultural leisure, educational, entertainment, recreational, health and sporting activities as a routine national avocation thereby achieving and maintaining healthy lifestyles and to reduce stress as well as to divert the attention of the youth from engaging in all manner of social, culturally and economically unacceptable behaviors such as crime, substance or drug abuse, alcoholism, prostitution etc.
- To aggressively brand and promote Ghana for the purpose of winning the hearts and minds of international tourists particularly, Ecotourism enthusiasts who are looking for a break from the monotony of the well-established and often over used East and South African destinations to visit and experience Ghana’s diverse pristine natural resources, ecosystems, biodiversity, wildlife, cultural heritage, extremely hospitable and friendly people, peace and security which presents a unique alternative destination to international tourists
- To promote the principles and concepts of socially, culturally, environmentally and economically authentic, exotic, conscientious, ethical, responsible and sustainable vacation, travel, tour, leisure, hospitality and excursion activities and experiences, events management and organizing, career/professional, personal, business, entrepreneurial and corporate development services, while employing industry best practices which are geared towards stimulation of social, cultural and economic rejuvenation within destinations with an ultimate goal of achieving and maintaining a higher level of quality experiences for our customers, positive impact on host communities and the environment
- To devote a greater percentage of generated profits for re-investment in the people and communities through setting up a revolving fund that will be used to assist the youth in education, apprenticeship training and business startup capital acquisition as well as other essential social amenities
- To establish social or resource centers in rural and deprived communities that will serve as a center of excellence where individuals and groups will meet to exchange ideas and information. The ultimate goal for this center is to facilitate creativity and innovative thinking for social and economic individual growth and community development by identifying and introducing the youth and mid-tern career professionals to educational and other professional development opportunities that exist both domestically and internationally through sound and pragmatic career development coaching, mentoring and training for talented and brilliant student and young professionals as well as confront those who might be less endowed with the above human attribute to help them identify and unearth their hidden potentials