In Ghanaian traditional and cultural believes, norms, practices and folklore, the Eagle, is associated with precision and considered to have very powerful vision or eyes. Which are deemed to be the most valuable tool, assets and/or armory that allows the Eagle to see even the most minutest particle on the ground, no matter how higher the Eagle soars in the sky.
Therefore the Eagle, is revered and held in highest esteem for its prowess in absolute and extreme vigilance, agility, alertness and protectiveness, elegance, strength, source or sense of urgency and indomitability, confidence, pride, zeal, grace and superiority in what it does best within all Ghanaian culture, traditions, ethnic groups, communities and society. In other jurisdictions outside Ghana, the Eagle, is well noted, given higher recognition and reverence for same.
Taking a cue from this, the philosophy, principle or motivation behind the Social Enterprise (SE), Kra Travel (Kra Integrated Solutions) choosing the Eagle, as its strategic corporate communications, public relations, branding, positioning, visibility, persona, reputation and image building logo or trademark emblem.
Is to create the leverage to constantly and consistently remind Kra Travel's (Kra Integrated Solutions’) team/talent members, assigns, representatives and in particular, cherished customers of the necessity, requirement and Kra Travel's (Kra Integrated Solutions') nonnegotiable obligation. To at all times, and under all circumstances, strive to remain absolutely and resolutely vigilant, agile, alert and protective.
Build, nurture and maintain impeccable mindset and attitude, greater sense of initiative, urgency, indomitability, elegance, strength, confidence, zeal, grace and superiority. And have in abundance, an intrinsically intertwined intellect, wisdom, capabilities, naturalistic foresight, vision, instincts and intuition to envision, see, recognize and/or anticipate customer needs, wants, demands and expectations just as the Eagle.
This is particularly, aimed to amplify Kra Travel's (Kra Integrated Solutions') passion to not just meet, but exceed the needs, wants, demands and expectations, safety, security, comfort, luxury and peace of mind of all customers, host communities, stakeholders and the environment.
This is in consonance with the spirit and letter of the Social Enterprise (SE), Kra Travel’s (Kra Integrated Solutions’) strategic corporate communications, branding, positioning, visibility, persona, reputation, image, social and public relationships building strategy mantra, motto or claim:
"With a Head for Excellence and a Heart for Impeccable Experience"
Additionally, it is also to emphasize the significance of the eye as the most powerful and valuable tool, assets and/or armory of a tourist in the same way as the Eagle.