In Ghanaian traditional cultural believes, norms, practices and folklore, the Eagle, is associated with precision and considered to have very powerful eyes. Which are the most valuable tool, assets and/or armory that allows the Eagle to see even the most minutest particle on the ground no matter how higher the Eagle soars in the sky.
Therefore the Eagle, is revered and held in highest esteem for its prowess in extreme vigilance, agility, alertness and protectiveness, elegance, strength, sense of urgency and indomitability within all Ghanaian culture, traditions, ethnic groups, communities and society. In other jurisdictions outside Ghana, the Eagle, is well noted and given higher recognition for zeal, grace and superiority.
Taking a cue from this, the philosophy, principle or motivation behind the Social Enterprise (SE), Kra Travel (Kra Integrated Solutions Ltd) choosing the Eagle, as its strategic corporate communications, public relations, branding, positioning, visibility, persona, reputation and image building logo or trademark emblem.
Is to create the leverage to constantly and consistently remind team members, assigns and/or representatives of the obligation, necessity and requirement. To at all times, and under all circumstances, remain absolutely and resolutely vigilant, agile, alert and protective.
Aimed to amplify the passions to not just meet, but exceed the needs, wants, demands and expectations, safety, security, comfort, luxury and peace of mind of all customers, host communities, stakeholders and the environment. And strive to provide personalized customer experience with extreme and greater precision, zeal, agility, superiority, grace, elegance, strength, indomitability and sense of urgency just as the Eagle.
This is in consonance with the spirit and letter of the Social Enterprise (SE), Kra Travel (Kra Integrated Solutions Ltd) strategic corporate communications, public relations, branding, positioning, visibility, persona, reputation and image building strategy mantra, motto or claim;
"With a Head for Excellence and a Heart for Impeccable Experience"
Additionally, it is also to emphasize the significance of the eye as the most powerful and valuable tool, assets and/or armory of a tourist in the same way as the Eagle.